Change the Narrative
The series is designed to share the career journey, reflections, and lessons learned from technology leaders. And ultimately, we want to change the narrative on the perception of the CTO and their role within an organisation.
All Episodes
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Change the Narrative - Episode 07
Product and Transformation Consultant Juan Christen and Crosstide Consulting CCO Francesca Jones discuss the real difference between product and project thinking, why annual budget cycles undermine good product development, cutting through ROI and OKR complexity to focus on the problem you're actually solving, how AI will accelerate great product practice and expose bad practice even faster, and redefining the CPO as the voice of the customer rather than a curator of feature lists, on the latest Change the Narrative episode.
Change the Narrative - Episode 06
In this episode of Change the Narrative, I sit down with Meri Williams, CTO and Advisor, as she shares her reflections on why cultural debt is just as detrimental as tech debt, why CTOs now need to be deeply commercial to succeed, and why AI won't fix a broken engineering team. Join us for a thought-provoking conversation on how to change the narrative in tech leadership.
Change the Narrative - Episode 05
In this episode of Change the Narrative, I chat with Liv Wilde, Head of Engineering at NewDay, about the transformative power of transparency and fairness in the credit industry. We delve into how NewDay's commitment to ethical credit practices informs their engineering strategies, ensuring a smooth customer experience while navigating regulatory challenges. Liv shares her unconventional journey into technology, emphasizing the importance of curiosity and accountability in leadership. We also discuss the evolving landscape of AI in engineering, how to foster innovation while maintaining compliance, and strategies for encouraging more women in technology roles. Join us for a thought-provoking conversation on how to change the narrative in tech leadership.
Change the Narrative - Episode 04
Andy Burton, CTO at digital insurance provider esure, joins Crosstide Consulting’s Chief Commercial Officer, Francesca Jones, in the latest episode of Change the Narrative. Andy shares his deep expertise on scaling technology, the dramatic shift of digital transformation (reducing voice-based contact from 80% to <8%), how esure is future-proofing its tech stack with an open, event-driven ecosystem, and the vital role of an Enterprise Agile culture in sustaining high-velocity change and navigating the next phase of AI-driven innovation.